Impulse is a digital-first imprint. Avon Impulse focuses on New Adult and short stories by fan favorite authors such as James Rollins and Jefferson Bass. Witness Impulse publishes mystery, thrillers and procedurals. Avon Impulse works on all romance genres, with a focus on contemporary. Impulse is also a platform for submitting original works for consideration by our editorial team. Several authors, including Candis Terry and Jennifer Ryan, have converted from just published e-originals to writing frontlist mass markets.